Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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Category
  1. Artificial Bait 60 items
  2. Lure and bait building 5 items
  3. Sets of baits and lures 209 items
  4. Doftsprayer m.m. 7 items
  5. Extra tails 28 items
  6. Flies 78 items
  7. Sea fishing baits 115 items
  8. Seatrout lures 115 items
  9. Searigs & ready-made tackle 87 items
  10. Jerkbaits 91 items
  11. Jigs & soft baits 444 items
  12. Crayfish & creature baits 77 items
  13. Spinner rig for trolling 23 items
  14. Ice fishing jigs 38 items
  15. Chum mixtures 2 items
  16. Deep sea & ice pilkers 60 items
  17. Ice fishing spoon 42 items
  18. Spoon lure 152 items
  19. Spinner 144 items
  20. Spinnerbaits 49 items
  21. Stickbaits 2 items
  22. Tail baits 49 items
  23. Trolling lures & attractor spoons 17 items
  24. Crankbaits 71 items
  25. Wobbler 210 items
  26. Surface lures & poppers 71 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
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Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Our favorites
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Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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1969 Products

  2. Abu Garcia Reflex Arctic 4.5 cm [7 g] copper, gold, black 3-pack
    Abu Garcia

    Reflex Arctic 4.5 cm [7 g] copper, gold, black 3-pack
    RRP: 13.76 € Price: 11.70 €
  3. Daiwa Bait Junkie 4 Grub 8.8 cm 5-pack
    Daiwa

    Bait Junkie 4 Grub 8.8 cm 5-pack
    RRP: Price: As low as 4.09 €
    Select variant
  4. Abu Garcia Beast Twin Tail 21 cm [64.5 g] 2-pack
    Abu Garcia

    Beast Twin Tail 21 cm [64.5 g] 2-pack
    RRP: 12 € Price: As low as 10.32 €
    Select variant
  7. Fladen Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    Fladen

    Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    RRP: 10.30 € Price: 8.76 €
  9. Abu Garcia Toby 9 cm [28 g] mixed colors 3-pack
    Abu Garcia

    Toby 9 cm [28 g] mixed colors 3-pack
    RRP: 17.22 € Price: 14.64 €
  11. Daiwa Classic Dry Flies flies 9-pack
    Daiwa

    Classic Dry Flies flies 9-pack
    RRP: 13.76 € Price: 12.38 €
  12. Berkley PowerBait Glitter Trout Bait [50 g] gold vein
    Berkley

    PowerBait Glitter Trout Bait [50 g] gold vein
    RRP: 6.84 € Price: 5.47 €
  13. Daiwa Silver Creek ST Inline Lunker 8.5 cm [21 g]
    Daiwa

    Silver Creek ST Inline Lunker 8.5 cm [21 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  14. Wiggler Lill-Sluken 3.5 cm [7 g] mixed colors 5-pack
    Wiggler

    Lill-Sluken 3.5 cm [7 g] mixed colors 5-pack
    RRP: 16.36 € Price: 13.91 €
  16. Rapala Rap-V Blade 5 cm [10 g]
    Rapala

    Rap-V Blade 5 cm [10 g]

    RRP: 14 € Price: As low as 11.70 €
    Select variant
  17. Westin Salty the Shrimp R'N R 10 cm [18 g] 3-pack
    Westin

    Salty the Shrimp R'N R 10 cm [18 g] 3-pack
    RRP: 10 € Price: As low as 8.24 €
    Select variant
  19. Blue Fox Vibrax Fluorescent 1 [4 g]
    Blue Fox

    Vibrax Fluorescent 1 [4 g]

    RRP: Price: As low as 5.47 €
    Select variant
  21. Savage Gear Ned jig [7 & 7.5 cm] mixed colors 28-pack
    Savage Gear

    Ned jig [7 & 7.5 cm] mixed colors 28-pack
    RRP: 31.07 € Price: 27.96 €
  22. Little Viking tackle box for children [incl. lures] green
    Kinetic

    Little Viking tackle box for children [incl. lures] green
    RRP: 21.55 € Price: 18.32 €
  23. Berkley Powerbait Pro Pack Perch bait kit 3+6-pack
    Berkley

    Powerbait Pro Pack Perch bait kit 3+6-pack
    RRP: 12.90 € Price: 10.97 €
  24. Storm V-Slab 21.5 cm [70 g]
    Storm

    V-Slab 21.5 cm [70 g]

    RRP: 12 € Price: As low as 10.32 €
    Select variant
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1969 Products

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.