Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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  1. Pike
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Category
  1. Lure and bait building 2 items
  2. Sets of baits and lures 49 items
  3. Doftsprayer m.m. 1 item
  4. Extra tails 20 items
  5. Flies 1 item
  6. Sea fishing baits 4 items
  7. Jerkbaits 67 items
  8. Jigs & soft baits 210 items
  9. Crayfish & creature baits 4 items
  10. Spoon lure 21 items
  11. Spinner 15 items
  12. Spinnerbaits 37 items
  13. Stickbaits 2 items
  14. Tail baits 48 items
  15. Trolling lures & attractor spoons 10 items
  16. Crankbaits 25 items
  17. Wobbler 99 items
  18. Surface lures & poppers 46 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
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Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
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Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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604 Products

  1. Abu Garcia 100 year Retro spoon kit 3-pack
    Abu Garcia

    100 year Retro spoon kit 3-pack
    RRP: 17.22 € Price: 13.78 €
  2. Storm Boom Shad 24 cm [88 g]
    Storm

    Boom Shad 24 cm [88 g]

    RRP: 12 € Price: As low as 9.62 €
    Select variant
  3. Berkley Zilla "Limited Edition" lure kit 3-pack
    Berkley

    Zilla "Limited Edition" lure kit 3-pack
    RRP: 51.84 € Price: 41.47 €
  4. Westin Danny the Duck Hollowbody 9 cm [18 g] F
    Westin

    Danny the Duck Hollowbody 9 cm [18 g] F

    RRP: 9 € Price: As low as 7.54 €
    Select variant
  5. Storm Boom Shad 19 cm [45 g]
    Storm

    Boom Shad 19 cm [45 g]

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  6. Storm R.I.P T-Bone 23 cm [85 g]
    Storm

    R.I.P T-Bone 23 cm [85 g]

    RRP: 11 € Price: As low as 8.93 €
    Select variant
  7. Abu Garcia Beast Curl Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Curl Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.96 €
    Select variant
  8. Abu Garcia Beast Curl Tail 17 cm [54.6 g]
    Abu Garcia

    Beast Curl Tail 17 cm [54.6 g]

    RRP: Price: As low as 5.13 €
    Select variant
  9. DAM Spinner Pack [7 g] including box 5-pack
    DAM

    Spinner Pack [7 g] including box 5-pack
    RRP: 12.90 € Price: 10.32 €
  10. Berkley PowerBlade 5.9 cm [18 g] vibration bait kit 3-pack
    Berkley

    PowerBlade 5.9 cm [18 g] vibration bait kit 3-pack
    RRP: 21.55 € Price: 18.32 €
  11. Storm R.I.P T-Bone 18 cm [42 g]
    Storm

    R.I.P T-Bone 18 cm [42 g]

    RRP: 10 € Price: As low as 8.24 €
    Select variant
  12. Abu Garcia Beast Paddle Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Paddle Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.27 €
    Select variant
  14. Abu Garcia Beast Twin Tail 21 cm [64.5 g] 2-pack
    Abu Garcia

    Beast Twin Tail 21 cm [64.5 g] 2-pack
    RRP: 12 € Price: As low as 10.32 €
    Select variant
  15. Fladen Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    Fladen

    Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    RRP: 10.30 € Price: 8.76 €
  18. Storm V-Slab 21.5 cm [70 g]
    Storm

    V-Slab 21.5 cm [70 g]

    RRP: 12 € Price: As low as 10.32 €
    Select variant
  20. Savage Fat Tail Spin 6.5 cm [16 g] S
    Savage Gear

    Savage Fat Tail Spin 6.5 cm [16 g] S

    RRP: 10 € Price: As low as 8.76 €
    Select variant
  21. Svartzonker McPike 25 cm [106 g] 2-pack
    Svartzonker

    McPike 25 cm [106 g] 2-pack
    RRP: 26 € Price: As low as 21.18 €
    Select variant
  22. Savage Craft Bleak 10 cm [6.8 g] 5-pack
    Savage Gear

    Savage Craft Bleak 10 cm [6.8 g] 5-pack
    RRP: Price: As low as 6.55 €
    Select variant
  24. Abu Garcia Tormentor Small lure kit assorted colors 3-pack
    Abu Garcia

    Tormentor Small lure kit assorted colors 3-pack
    RRP: 16.36 € Price: 13.91 €
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604 Products

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.