Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

Customer service |
  • Home
  • Fishing lures & baits

Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

Read more Minimize text

All filter

Now Shopping by
  1. Zander
Clear All Filter
Category
  1. Sets of baits and lures 62 items
  2. Doftsprayer m.m. 1 item
  3. Extra tails 1 item
  4. Flies 1 item
  5. Sea fishing baits 2 items
  6. Jerkbaits 15 items
  7. Jigs & soft baits 212 items
  8. Crayfish & creature baits 8 items
  9. Deep sea & ice pilkers 4 items
  10. Spoon lure 1 item
  11. Spinner 10 items
  12. Spinnerbaits 9 items
  13. Tail baits 5 items
  14. Trolling lures & attractor spoons 10 items
  15. Crankbaits 33 items
  16. Wobbler 91 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
Show price range
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Our favorites
Show filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
Show filter
Page
View as Grid List

393 Products

  1. Berkley PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  2. Abu Garcia 100 year Retro spoon kit 3-pack
    Abu Garcia

    100 year Retro spoon kit 3-pack
    RRP: 17.22 € Price: 13.78 €
  3. Storm Boom Shad 24 cm [88 g]
    Storm

    Boom Shad 24 cm [88 g]

    RRP: 12 € Price: As low as 9.62 €
    Select variant
  4. Storm Boom Shad 19 cm [45 g]
    Storm

    Boom Shad 19 cm [45 g]

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  5. Berkley Pulse Realistic Roach 11 cm [10 g] jig kit 4-pack
    Berkley

    Pulse Realistic Roach 11 cm [10 g] jig kit 4-pack
    RRP: 12.03 € Price: 10.23 €
  6. Berkley PowerBlade 5.9 cm [18 g] vibration bait kit 3-pack
    Berkley

    PowerBlade 5.9 cm [18 g] vibration bait kit 3-pack
    RRP: 21.55 € Price: 18.32 €
  7. Berkley Hit Stick 15 cm [25.3 g] F
    Berkley

    Hit Stick 15 cm [25.3 g] F

    RRP: 11 € Price: As low as 8.93 €
    Select variant
  8. Storm Hit Shad 8 cm [6 g] 4-pack
    Storm

    Hit Shad 8 cm [6 g] 4-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  9. Berkley PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  10. Fladen Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    Fladen

    Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    RRP: 10.30 € Price: 8.76 €
  13. Rapala Rap-V Blade 5 cm [10 g]
    Rapala

    Rap-V Blade 5 cm [10 g]

    RRP: 14 € Price: As low as 11.70 €
    Select variant
  14. DAM Vib lure set incl. box 5.5 & 7 cm [6.5 & 13 g] mixed 4-pack
    DAM

    Vib lure set incl. box 5.5 & 7 cm [6.5 & 13 g] mixed 4-pack
    RRP: 15.49 € Price: 12.39 €
  15. Berkley Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    Berkley

    Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    RRP: 19.47 € Price: 16.55 €
  16. Savage Craft Bleak 10 cm [6.8 g] 5-pack
    Savage Gear

    Savage Craft Bleak 10 cm [6.8 g] 5-pack
    RRP: Price: As low as 6.55 €
    Select variant
  18. Abu Garcia Tormentor Small lure kit assorted colors 3-pack
    Abu Garcia

    Tormentor Small lure kit assorted colors 3-pack
    RRP: 16.36 € Price: 13.91 €
  19. Westin Ricky the Roach Shadtail R 'N R 18 cm [113 g] S
    Westin

    Ricky the Roach Shadtail R 'N R 18 cm [113 g] S

    RRP: 14 € Price: As low as 12.44 €
    Select variant
  20. Svartzonker McPrey 12 cm [11.5 g] S realistic 4-pack
    Svartzonker

    McPrey 12 cm [11.5 g] S realistic 4-pack
    RRP: 11.16 € Price: 9.49 €
  21. Blue Fox Vibrax Northern Lights 6 [18 g]
    Blue Fox

    Vibrax Northern Lights 6 [18 g]

    RRP: 12 € Price: As low as 9.62 €
    Select variant
  22. Berkley Sick Pack Zander 9/12 cm jig kit 5+4-pack
    Berkley

    Sick Pack Zander 9/12 cm jig kit 5+4-pack
    RRP: 21.55 € Price: 18.32 €
  23. Berkley Pulse Realistic Perch 7 cm [7 g] jig kit 4-pack
    Berkley

    Pulse Realistic Perch 7 cm [7 g] jig kit 4-pack
    RRP: 12.03 € Price: 10.23 €
  24. Abu Garcia Tormentor Big lure kit assorted colors 3-pack
    Abu Garcia

    Tormentor Big lure kit assorted colors 3-pack
    RRP: 17.22 € Price: 14.64 €
Page
View as Grid List

393 Products

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.