Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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Category
  1. Artificial Bait 60 items
  2. Lure and bait building 5 items
  3. Sets of baits and lures 210 items
  4. Doftsprayer m.m. 7 items
  5. Extra tails 28 items
  6. Flies 78 items
  7. Sea fishing baits 115 items
  8. Seatrout lures 115 items
  9. Searigs & ready-made tackle 88 items
  10. Jerkbaits 91 items
  11. Jigs & soft baits 445 items
  12. Crayfish & creature baits 77 items
  13. Spinner rig for trolling 23 items
  14. Ice fishing jigs 38 items
  15. Chum mixtures 2 items
  16. Deep sea & ice pilkers 60 items
  17. Ice fishing spoon 42 items
  18. Spoon lure 153 items
  19. Spinner 144 items
  20. Spinnerbaits 49 items
  21. Stickbaits 2 items
  22. Tail baits 49 items
  23. Trolling lures & attractor spoons 17 items
  24. Crankbaits 71 items
  25. Wobbler 210 items
  26. Surface lures & poppers 71 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
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Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Our favorites
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Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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1972 Products

  1. Berkley PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  2. Abu Garcia 100 year Retro spoon kit 3-pack
    Abu Garcia

    100 year Retro spoon kit 3-pack
    RRP: 17.22 € Price: 13.78 €
  3. Storm Boom Shad 24 cm [88 g]
    Storm

    Boom Shad 24 cm [88 g]

    RRP: 12 € Price: As low as 9.62 €
    Select variant
  4. Berkley Zilla "Limited Edition" lure kit 3-pack
    Berkley

    Zilla "Limited Edition" lure kit 3-pack
    RRP: 51.84 € Price: 41.47 €
  5. Berkley Hit Stick 7 cm [6.9 g] S
    Berkley

    Hit Stick 7 cm [6.9 g] S

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  6. Abu Garcia Silver Napp 7 cm [12 g]
    Abu Garcia

    Silver Napp 7 cm [12 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  7. Westin Danny the Duck Hollowbody 9 cm [18 g] F
    Westin

    Danny the Duck Hollowbody 9 cm [18 g] F

    RRP: 9 € Price: As low as 7.54 €
    Select variant
  8. Kinetic Twister CT 8.5 cm [15 g] lure set 2+6-pack
    Kinetic

    Twister CT 8.5 cm [15 g] lure set 2+6-pack
    RRP: Price: As low as 5.54 €
    Select variant
  9. Storm Gomoku Spin 6 cm [16 g]
    Storm

    Gomoku Spin 6 cm [16 g]

    RRP: 9 € Price: As low as 7.54 €
    Select variant
  10. Daiwa Silver Creek ST Inline Lunker 8.5 cm [17 g]
    Daiwa

    Silver Creek ST Inline Lunker 8.5 cm [17 g]

    RRP: 7 € Price: As low as 5.39 €
    Select variant
  11. Berkley DEX Metals "Limited Edition" lure kit 4-pack
    Berkley

    DEX Metals "Limited Edition" lure kit 4-pack
    RRP: 51.84 € Price: 41.47 €
  12. Svartzonker McPerch Shad 7.5 cm [3 g] 8-pack
    Svartzonker

    McPerch Shad 7.5 cm [3 g] 8-pack
    RRP: 12 € Price: As low as 9.62 €
    Select variant
  13. Storm Boom Shad 19 cm [45 g]
    Storm

    Boom Shad 19 cm [45 g]

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  15. Abu Garcia Toby 5.7 cm [10 g] mixed colors 3-pack
    Abu Garcia

    Toby 5.7 cm [10 g] mixed colors 3-pack
    RRP: 13.76 € Price: 11.70 €
  17. Abu Garcia Toby 7.5 cm [15 g] mixed colors 3-pack
    Abu Garcia

    Toby 7.5 cm [15 g] mixed colors 3-pack
    RRP: 14.63 € Price: 12.44 €
  18. DAM SeaTrout Pack 3 [24 g] mixed 5-pack
    DAM

    SeaTrout Pack 3 [24 g] mixed 5-pack
    RRP: 13.76 € Price: 11.01 €
  19. Storm R.I.P T-Bone 23 cm [85 g]
    Storm

    R.I.P T-Bone 23 cm [85 g]

    RRP: 11 € Price: As low as 8.93 €
    Select variant
  20. Abu Garcia Favoriter 3 3-pack
    Abu Garcia

    Favoriter 3 3-pack
    RRP: 12.90 € Price: 10.97 €
  21. Abu Garcia Beast Curl Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Curl Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.96 €
    Select variant
  22. Abu Garcia Trout Spoon Kit 4-pack
    Abu Garcia

    Trout Spoon Kit 4-pack
    Price: 7.63 €
  23. Berkley Pulse Realistic Roach 11 cm [10 g] jig kit 4-pack
    Berkley

    Pulse Realistic Roach 11 cm [10 g] jig kit 4-pack
    RRP: 12.03 € Price: 10.23 €
  24. Abu Garcia Beast Curl Tail 17 cm [54.6 g]
    Abu Garcia

    Beast Curl Tail 17 cm [54.6 g]

    RRP: Price: As low as 5.13 €
    Select variant
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1972 Products

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.