Privacy Policy
Last updated: March 11, 2025
We are committed to protecting the privacy of our website visitors, and this policy outlines how we will process your personal data. Our website uses cookies. By using our website and agreeing to this policy, you also consent to our use of cookies in accordance with the terms of this policy.
(1) What information do we collect?
We may collect, store, and use the following types of personal data:
- (a) Information about your computer, visits to, and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and website navigation).
- (b) Information about any transactions conducted between you and us on or in connection with this website, including details of purchases of our goods or services.
- (c) Information you provide to us when registering.
- (d) Information you provide to us to subscribe to our website services, email notifications, and/or newsletters.
- (e) Any other information you choose to send to us.
(2) Cookies
A cookie is information sent by a web server to a web browser and stored by the browser. This information is then sent back to the server each time the browser requests a page from the server, enabling the web server to identify and track the browser.
We use both "session cookies" and "persistent cookies" on the website. We use session cookies to keep track of you while you navigate the website. We use persistent cookies to enable our website to recognize you when you visit.
Session cookies are deleted from your computer when you close your browser. Persistent cookies remain stored on your computer until they are deleted or reach a specified expiration date.
We use Google Analytics to analyze the use of this website. Google Analytics generates statistical and other information about website usage through cookies stored on users’ computers. The information generated about our website is used to create reports on website usage. Google stores this information. Google’s privacy policy is available at: https://www.google.com/privacypolicy.html.
Our advertisers/payment service providers may also send you cookies.
Learn more about the specific cookies used by Northern Tackle and how they can be disabled here.
(3) Use of personal information
Personal information submitted to us via this website will only be used for the purposes specified in this privacy policy or on relevant parts of the website. We may use your personal information to:
- (a) Administer the website.
- (b) Send goods purchased via the website and provide services purchased via the website.
- (c) Send statements and invoices to you and collect payments.
- (d) Send general (non-marketing) commercial communications.
- (e) Send email notifications that you have specifically requested.
- (f) Send newsletters and other marketing communications relating to our business or the businesses of carefully selected third parties that we believe may be of interest to you, by post or, where you have explicitly consented, by email or similar means (you may inform us at any time if you no longer wish to receive marketing communications).
- (g) Send requests for customer reviews.
- (h) Provide third parties with statistical information about our users—this information will not be used to identify individual users.
- (i) Handle inquiries and complaints between you and the website.
- (j) Send email reminders about your abandoned shopping cart.
When you submit personal data for publication on our website, we will only publish or otherwise use this information in accordance with the agreement you enter into with us.
We will not, without your explicit consent, provide your personal information to any third party for direct marketing purposes.
(4) Purposes, legal basis, and retention period for processing personal data
Below is a summary of the purposes for storing personal data, the legal basis that permits us to store the data, and the applicable retention periods:
- (a) Purpose: To administer, deliver, and provide goods and services, as well as any customer support. Fulfill warranty obligations. Legal basis: Performance of a contract. Personal data stored: Name, address, phone number, email, date of birth, order history, and payment options. Retention period: 2 calendar years after a completed purchase.
- (b) Purpose: To comply with current legal requirements, such as accounting obligations under the Accounting Act, or to defend ourselves against potential legal claims. Legal basis: Legal obligations under law or legitimate interest in defending against potential legal claims. Personal data stored: Name, address, phone number, email, and order history. Retention period: 7 years as required by the Accounting Act.
- (c) Purpose: To market ourselves via email, phone, SMS, and traditional mail. Legal basis: Legitimate interest. Personal data stored: Name, address, phone number, email, order history, and date of birth. Retention period: 3 calendar years after the most recent purchase.
- (d) Purpose: General administration and provision of a customer account with us (“My Pages”). Legal basis: Entering into and performing a contract, or legitimate interest. Personal data stored: Name, address, phone number, email, and order history. Retention period: Until the account is terminated.
(5) Disclosures
We may disclose information about you to any of our employees, officers, agents, suppliers, or subcontractors as reasonably necessary for the purposes outlined in this privacy policy.
In addition, we may disclose personal information:
- (a) To the extent we are required to do so by law.
- (b) In connection with any ongoing or prospective legal proceedings.
- (c) To establish, exercise, or defend our legal rights (including providing information to others for fraud prevention and credit risk reduction).
- (d) To the purchaser (or prospective purchaser) of any business or asset we are selling (or considering selling).
- (e) To any person we reasonably believe may apply to a court or other competent authority for disclosure of that personal information, where, in our opinion, such court or authority would likely approve the disclosure. We will only disclose your information to third parties in accordance with this privacy policy.
(6) International data transfers
Data we collect may be stored, processed, and transferred between the countries in which we operate to enable the use of the information in accordance with this privacy policy. Information you provide may be transferred to countries that do not have data protection laws equivalent to those in the European Economic Area. You expressly consent to such transfers of personal data.
(7) Security of your personal information
We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal data. We store all personal data you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or from us are encrypted using SSL technology. However, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).
(8) Policy amendments
We may update this privacy policy at any time by posting a new version on our website. You should check this page regularly to ensure you are satisfied with any changes. We may also notify you of changes to our privacy policy via email.
(9) Your rights
You may request that we provide you with all personal information we hold about you. Providing such information will require: (a) appropriate evidence of your identity (for this purpose, we may typically accept a photocopy of your passport certified by a lawyer or bank, along with an original utility bill showing your current address). We may withhold such personal information to the extent permitted by law. You may request at any time that we stop using your personal data for marketing purposes via email. In practice, you will typically either expressly agree to this in advance or be given an opportunity to opt out of the use of your personal data for marketing purposes. You may also request that we delete the personal information we hold about you. Only information we are legally required to retain will be kept.
(10) Third-party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.
(11) Updating information
Please contact us if the personal information we hold about you needs to be corrected or updated.
(12) Contact
If you have any questions about this privacy policy or our processing of your personal information, please contact us via our web form or by mail to Jakt & Fiskejournalen Sverige AB, Karlbergsvägen 82, 113 35 Stockholm, Sweden.
| Contact Information |
| Jakt & Fiskejournalen Sverige AB |
| Karlbergsvägen 82 |
| 113 35 Stockholm, Sweden |
| Support@northerntackle.com |
| Company registration number: 559201-7056 |
