Buy new fishing gear? Here's your online fishing store!

We at Northern Tackle have for a long time carefully examined the domestic and international sport fishing market to be able to offer you as a customer a perfect mix of products.

Right now, we have over 15,000 products from most well-known brands in stock for immediate delivery, some of which are completely unique to Sweden. Northern Tackle was founded back in 1974 as a printed magazine and is now a veteran in sport fishing with a magazine, news website, and online store. It was in 2020 that we decided to step into the e-commerce sphere to offer a carefully curated product range combined with the expertise we possess. In other words, we want to shorten the time between bites.
When you shop at Northern Tackle, you support Swedish fishing journalism and help us continue doing what we’re passionate about – reviewing Swedish fishing policies, promoting water environment and fish conservation, recommending new hot gear, and publishing articles on new fishing methods and inspiring fishing stories. 2025 was the year we took our next step - to offer our great products to the bigger European market.

If you need help with your purchase, don't hesitate to reach out to one of our experts, and we'll guide you in the right direction.

Are you an avid sport fisherman, fly fisherman, or a beginner eager to start a new hobby? Whether you fish only a couple of times a year or are the biggest enthusiast in the neighborhood, we have the right products for you. We have considered all customer groups and therefore offer products for all different segments.